VÕS HELP founder James Priestley is attempting a 12 hour indoor rowing world record in Mallorca to raise funds for free mental health support for the Armed Forces community
VÕS HELP founder James Priestley’s upcoming 12 hour indoor rowing world record attempt has received media coverage in Mallorca, helping shine a spotlight on the reason behind the challenge, providing free mental health support to members of the British Armed Forces community.
The challenge will take place on 3 October 2026 at Port d’Andratx Gym in Mallorca, where James will attempt to row 153,000 metres in 12 hours on a Concept2 indoor rower.
The Mallorca Bulletin has featured the challenge in its print and online coverage, highlighting James’s journey from winning Channel 4’s SAS: Who Dares Wins to founding VÕS HELP and now taking on one of his toughest endurance challenges.
Why 12 Hours?
The distance is only part of the challenge.
The purpose of the row is to raise £10,000, enough to fund 1,000 free mental health support calls through VÕS HELP for the British Armed Forces community.
VÕS HELP was created around a simple idea, when somebody decides they need to speak to someone, help should be available there and then.
Through the VÕS HELP app, users can connect with real qualified professionals, with the option to remain anonymous.
There are no AI counsellors and no robots replacing human support.
The fundraising from the 12 hour row will help remove the cost barrier for those who have served, those currently serving, and the families who support them.
From SAS: Who Dares Wins to a Different Kind of Challenge.
James won Series 5 of Channel 4’s SAS: Who Dares Wins, an experience built around physical resilience, mental pressure and continuing when stopping feels like the easier option.
On 3 October, that resilience will be tested again.
The target is 153 kilometres in 12 hours, with the challenge taking place at Port d’Andratx Gym in Mallorca.
But regardless of what happens to the record, the objective remains the same, raising enough money to provide 1,000 free mental health calls.
Featured in the Mallorca Bulletin.
The challenge has now been featured by the Mallorca Bulletin in both its print and online coverage.
The feature explores James’s background, the upcoming rowing attempt and the mission behind VÕS HELP.
Read the Mallorca Bulletin feature online here:
The growing media attention is important for one reason, every additional person who hears about the challenge is another person who could donate, share the campaign or discover that support is available when they need it.
The Final Countdown to 3 October.
Training is now entering its final stages.
Twelve hours on an indoor rower presents a very different challenge from a conventional race. Pacing, hydration, nutrition, hand management, concentration and fatigue all have to be controlled for an entire day.
On 3 October, there will be nowhere to hide.
153,000 metres.
12 hours.
One target, 1,000 free mental health calls.
Support the Challenge.
The VÕS HELP team would like to thank everyone who has supported the challenge, shared the story and helped spread the message so far.
We would also like to thank the Mallorca Bulletin for helping bring the challenge and its purpose to a wider audience.
If you would like to support the 12 hour row, share the campaign or learn more about VÕS HELP, please explore the VÕS HELP website and follow our social channels as we count down to 3 October 2026.
Real people. Real conversations. Support when it matters.
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